With the Brit art-rock band Radiohead releasing their new album titled In Rainbows as a digital download and sold it for whatever their fans volunteered to pay, is this soon to be a hot trend in the techniques that bands supply their music to the overall public? With CD loads to outlets down 13% from last year, this innovative technique to get rid of the middle man, the record label, has proved exactly where the music biz is headed. There is nevertheless a catch, the release is available only through the web site ( InRainbows.com ) and can not be bought in retail shops. The band will also offer fans a deluxe-edition box set that includes vinyl and CD copies of the release, and a CD of bonus tracks and a lyric book on December three. Will this system catch on? One can only guess, but given the restraints that some record corporations have on their artists, early reports suggest that most clients are actually stumping up for the release. An entrancing part to this is that the release is getting more advice by buddies promotion and publicity than most albums.

people are tickled and are talking about it and giant websites ( sometimes company ) aren’t deliberating it because the record company ( or lack thereof ) isn’t asking them that they do so. Now is this an one off phenomenon or is Radiohead blazing a new musical distribution trail? It could be a little bit of both, in fact.

This release is a record label’s nightmare, a band can really release it’s own material without jumping through the time-honoured company rings and record label red tape, and actually earn cash in the act. It also shows an approaching trend, where music can be released without assistance from the hard media like CDs or vinyl records.

There are predictions that in the coming years plenty of bands and artists will follow this lead and may offer album downloads as a market tool to bump their tours as well as sell other product. Essentially Trent Reznor, of the hard-rock band 9 In. Nails has recounted that they don’t have a recording contract with their record label and may follow a congruent trail of failing to have a record label to support their next release. So this is going to be the direction music is heading. Bands have also taken note of the singles market, where a consumer can pay for only one or two downloads, and the artist won’t always have to have an album release to support the singles.

Yes, the digital download is here with a big bang much to the chagrin of the record labels as well as vinyl fans. There’s a complete new digital world out there for musicians and one they are running to grab by the horns.

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